Who We Are

Be Brave was founded in 2013 by Pierre du Plessis to help people become better people so they can build stuff that matters. Since then we’ve trained and coached thousands of individuals and hundreds of teams.

Over time Be Brave has evolved to include a Strategy Design Lab, recognising the need for a process that combines deep, gut level reflection and the best strategy frameworks.

Drawing on years of experience in human development, the Design Thinking and tech-startup world, we now work closely with teams to help them design a winning strategies.

Our clients include Capespan, Rawson Properties, Coachbit, EO, HATCH Engineering, Tencent, Alan Gray, FNB, Nedbank, KFC, Adcock Ingram, and many others.

Be Brave is based in Cape Town South Africa and serves clients all around the globe.

We live to do work that matters with companies and people who do.

Meet the Team

  • Pierre du Plessis

    FOUNDER & FACILITATOR

    Pierre, has 20+ years of experience across the fields of design, business strategy, human dynamics, and team building. A sought-after speaker with four TEDx talks under his belt, he cares deeply about the people we become and the companies and things we build.

  • Alison Fourie

    TRUSTED PARTNER

    Alison has held C-suite and COO positions in tech and ed-tech industries in SA and the USA. She has worked as the COO of Mmusi Maimane’s Build One South Africa and is the co-founder of Activate Leaders. She excels in organizational culture, leadership, and strategy execution and is the founder of Activate Leaders, Be Brave’s trusted partner in Operations Optimisation and Coaching.

  • Elizma Badenhorst

    COACHING PARTNER

    Elizma is an Enneagram coach and qualified Family Law mediator. With experience in various fields, she guides individuals and teams in self-discovery and growth. Formerly a theatre director, Elizma tailors her compassionate approach to each client's needs, emphasizing authenticity and personal development.

  • Rialette du Plessis

    COACHING PARTNER

    Rialette has over 20 years teaching and training experience, is a team specialist, and qualified StrengthsFinder coach.

    She has coached over a 1000 individuals and has trained teams and individuals at BMW, Liberty, Aerosud Aviation, Sanlam, FNB to name a few.

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